Variohm Group shortlisted for 2024 Construction Marketing Awards 

Variohm Group is pleased to announce that it has been shortlisted for the prestigious Construction Marketing Awards (CMA) 2024 in the ‘Best Branding & Positioning’ category. 

The CMA Awards celebrate creativity, innovation and effectiveness in marketing within the construction sector. Variohm Group is actively involved in this market, designing, manufacturing and supplying sensors and switches to OEMs in the construction machinery industry. 

James Ellis, Head of Group Marketing at Variohm Group, said: “Variohm Group has grown significantly in recent years both organically and through acquisitions, and this had left our brand hierarchy undefined and inconsistent. There was no synergy between the brands or visual recognition that they were part of a wider group. It was this that necessitated a strategic rebrand to sustain future growth both in terms of acquisitions and to support cross-selling among businesses within the group.” 

The rebrand project included a fresh, modern logo utilising the Variohm ‘V’ to indicate that individual businesses are part of a wider group, a new group website dedicated to showcasing the collective solutions and expertise offered, updates to individual brand websites, rebranding of all technical datasheets, ERP system documentation, brochure and presentation templates, packaging and trade show stands.  

The winners will be announced at the CMA Gala Dinner on 3^rd December in London. 

For more details about the Construction Marketing Awards and the other finalists, visit the official site here.